avarii:

A side-by-side comparisonof Ardyn and #SelfDefenseDude

For those that don’t know, this local guy on the news had an uncanny resemblance to Ardyn and it became a huge meme in Japan so the SquareEnix twitter made their own Ardyn version to promote Episode Ardyn 

and it’s the most hilarious thing I’ve ever seen 10/10 promotional material